The film 'Nature: all rights reserved' investigates the role of nature simulations in our modern society. The film shows how artificial nature meets the needs of today's city dwellers and where it still falls short compared to real nature. Various forms such as a romantic forest wallpaper, an indoor tropical island and phenomena such as artificial grass and stuffed animals, take the viewer into the world of this new kind of nature. Towards the end the film looks at the uncertain future, in which the arrival of new technologies such as Virtual Reality (VR) will blur the lines between reality and illusion. Could artificial nature replace real nature?