We Margiela

A film by

the Netherlands | 99' | 10/2017 | documentary

We Margiela tells the untold story of the enigmatic and singular fashion house Maison Martin Margiela. For the first time, co-founder Jenny Meirens and the members of the creative team that stood at the heart of the house talk extensively about the creative processes and unique philosophies of the Maison. Their stories, told through detailed and intimate interviews, offer unprecedented insight into the genesis and unravelling of one of the most influential fashion houses of our time.  

The film investigates the legacy of Mason Martin Margiela and its relevance for fashion and authorship today. As the history of the house is traced parallel to the creative development and economic success of Maison Martin Margiela, the film explores notions of creativity, authorship, and financial return in our neoliberal times. However, the insights of We Margiela are not quite self-evident. Interviews reveal that many, now iconic, images and ideas of the Maison came into being by coincidence and intuition, not by preconceived concepts. The house was run based on strong gut-feelings and a deep commitment to taking creative risks. As co-founder Meirens states: ‘When you want to please others and everyone, you will get nowhere. I think you have to diversify yourself from others. In the long run, it will give you the freedom not to answer to the system.’

In the end, Maison Martin Margiela, was one of the earliest contemporary avant-garde fashion houses to succumb to the pressure of financial growth. After the selling of the house, both founders retired almost immediately from public life. Employees and aficionados were left disillusioned. Meirens and Margiela never spoke to one another again. 

Co-founder Jenny Meirens died on 1 July 2017. The documentary shows how she was unseen and unknown to many, yet played a vital role in the creation of the house, its approach and style. After Meirens’s death, the international media praised her visionary and trail-blazing work.

Mint film office - Menna Laura Meijer


Menna Laura Meijer is self-taught and became a director by accident. While researching for an article on a group graffiti boys in Rotterdam, Netherlands, television producer Bob Visser suggested writing a documentary film plan instead of an article and so she did. In 1997 Tags, her first film, premiered in Rotterdam at an illegal rave party which was shut down by police during the credit roll. Tags is Meijer’s first film, the base of Meijer’s work and the beginning of a now 20-year collaboration with her crew. Later films as Girls (2003), 69 Love Sex Senior (2013) and ‘Now something is slowly changing’ (2018) still refer to Tags in style, use of music and edit. Even though Meijer began filming accidentally, she has been making acclaimed films ever since. Meijer is convinced that one day it will end as unintentionally as it started.


  • Now something is slowly changing – 2018 – feature doc
  • We Margiela – 2017 – feature doc
  • Sex? Yes Please! – 2015 – midlength
  • 69: Love Sex Senior – 2013 – feature doc
  • Kyteman – Now What? – 2011 – feature doc
  • The Friends, Betrayal and Murder of Maja Bradaric – 2008 – feature doc
  • Girls – 2003 – short
Square Eyes - Director - Menna Laura Meijer / Mint film office - Square Eyes - Square Eyes


Director: mint film office
Screenplay: mint film office
Producer: mint film office
Cinematographer: David Spaans
Sound design: Lennert Hunfeld
Editor: Albert Markus Jr.
Executive producers: JeanMarc van Sambeek


  • FEED DOG – Fashion Documentary Festival Barcelona, Spain (22 – 25 March, 2018)
  • Les Ecrans Du Réel, Lebanon (9 – 15 April, 2018)
  • Bucharest Fashion Film Festival, Romania (13 – 15 April, 2018)
  • Fashion Institute of Technology NYC, United States (17 April, 2018)
  • Fashion Life Film Festival, Slovakia (18 – 21 April, 2018)
  • International Festival Of Fashion, Photography And Accessories Hyères, France (26 – 30 April, 2018)
  • fest International Documentary Film Festival München, Germany (2 – 13 May, 2018)
  • Millennium Docs Against Gravity Film Festival, Poland (11 – 20 May, 2018)
    Official Selection
  • Zagreb Design Week, Croatia (11 – 20 May, 2018)
  • DocAviv – Tel Aviv International Documentary Film Festival, Israel (17 – 26 May, 2018)
  • Fashion Film Festival Festival Kyiv, Ukraine (19 May, 2018)
  • Center Film Festival, Russia (5 – 9 September, 2018)
  • Queer Lisboa – International Queer Film Festival, Portugal (14 – 22 September, 2018)
    Out of competition
  • Fashion Film Festival Milano, Italy (20 – 26 September, 2018)
  • Nederlands Film Festival, Netherlands (27 September – 5 October, 2018)
    Gouden Kalf Competition
  • Queer Porto – International Queer Film Festival, Portugal (10 – 14 October, 2018)
    Out of competition
  • Europe on Screen, Indonesia (18 – 30 April, 2019)
    Official Selection


Press materials